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VIRTUAL GALLERY

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When I thought about a gallery, the first thing I imagined was a physical place with walls where things are hung, and in the center, a desk with a secretary.

Then, we asked ourselves ?what is a gallery?? and ?what is virtuality??.
From these both notions, when associated, emerge a new concept, and a challenge arouse : to create a pertinent exhibition space for a new language, with a different ethic, more democratic, and to look for a communicating representation for this evolution about the paradigm.

At this stage, this will of change triggered some difficulties : the referents of the reality were no longer so appropriate because the definition of this new gallery and their objectives were not the same ones. Especially because of the nature of the digital means and the conditions imposed by the Network. Simply, there was no possible relationship with a common gallery.

Then we went beyond the temptation of the mimesis (1st model) and we switched to the metaphoric representation (3rd model)...
However, there was also an intermediate model, that I called "Real Invented" (2nd model).

The metaphoric mode arouse when we reached the reflection that the existing objects, for example a xerography, when digitalized, tend to disappear. They only fill in the space as a memory and what remains on the screen is the “ghosts” of the achieved works and the works in progress could appear randomly anywhere, images have been dis-located.
After this observation, we decided to stop trying to get "the effect of... ", getting too much closer to elements and aspects of the real world, for some coherence matter. Even so, we carried out a representation of the dis-localization idea, trying to say that the real works in digital spaces are only a projection of the same ones.

1st Imitative Model. 3rd Metaphoric Model: projection

Rejecting the idea of digitalizing works and facing up directly to consider the digital as a tool, mean and diffusion, the issue took another angle.
We considered different ideas : some were very amusing , others were pathetic and the last ones were more conceptual .


A new way(interventions):

We thought that perhaps it would be interesting to create another type of virtual space, based on a more ambiguous architecture, so that the artists could take this space as a reference when they create a work inside the eGalab laboratory, and this way, to produce pieces to be incorporated in the proposed landscape.
We called this landscape model 4th and made some proposals :

 

Model 4th: Invented spaces.


When we got to this solution we wanted to get even more freedom and flexibility.
That is the reason why, we submitted the idea of a “meta-space” that looked like a screenshot in all its dark depth. The arriving achieved works in this space are constructing and structuring the gallery constantly and in real time. It looked like this :

 

Model 5th: Achieved works create a space and form a gallery in progress

After forging this last idea we thought that it will be a better concept to exhibit works. The works that the other artists were placing in the gallery would go changing the environment of our showed work. Our work inside the gallery would constantly be changing its meaning and, in that way, a collective speech would take place. The gallery would always be in progress.
Also the idea of having a "connected" collective space with the Laboratory seemed interesting, because this metal-space will be a place of coherent exhibition in parallel to the world of creation. Despite this coherence, the gallery would become a small cosmos with floating works.
Different opinions on this topic triggered some debates and one of our colleague and friend, during Marseilles workshop, claimed this model was a ?thematic park?.
However we found some points similar and that we all agreed on, that you can now see in todays version of the SCGallery.

Conclusion and insistence:

All the works are gathered and stored in the same space, they are suspended there.
Another attractive point to this idea was the space preservation and conservation, independent from our Cortona Software supplier.
This idea has been increased and an architecture of structured storage got implemented (model 6th).

Model 6th

Small computer screens that support works of all type, pieces in flash, gif, image. We looked for realism inside this new reality, that is, to assume the interface of the screen and to support the concept of the assembly of works. But this was only another allegorical way.
Our first idea had been to respect the margins of each artist's presentation. But we remained unsatisfied.
At the end of the day, this representation was more than a thematic park, this model ended up to be a “cemetery” of art works.

Use of the net:

The idea to create small computers and to visualize the works inside was discarded because each person that is in front of a computer already considers the screen and its dimensions. For this reason we tried to change our vision and we to give to each work its real context. That is why we implemented virtual landscapes of information with links.

We ended up considering the gallery like an interface, the works can be seen on their respective websites, and we thus started to really consider the spectators position and the best way to draw his attention ( model 7th).

Our gallery is now a matter of seduction.
Each artist will have a space to seduce us, with sounds, animations, only audiovisual references of his work - but not the full completed work.
It is a 3D interface, where one can access the completed works through links to the artists websites.
Regarding the works in progress from the collaborative space, the gallery offers you the possibility to get connected to these spaces, and even to interfere in the process of creation.

The gallery is built with codes, sounds and data.
You visualize the exhibition through cameras, that are placed in front of each panel of information.
A list with all the artists names is available and allow us to decide, amid our interest, where the starting point of the visit of the exhibition is.
The visitor is able to move and look around inside the exhibition space and can also interact by selecting art works that seduced him (with sound effects,etc) and get all the information on the chosen art piece.

 

Model 7th: passages of information.


This is a screenshot describing the artist's data and URL, this panel produces a sound when approaching it. You can also see an animation or a picture that will reflect the content and nature of the work.

 

A fragment of the corridors..
Visualization of a general plan of the gallery.

The new Gallery is a place where the interests of artists, spectators and creators are considered.

The survival of this idea depends on the capacity of this device for auto-generation. Perhaps the difficulty lies in the implementation of the artistic works to be added added to the gallery from its workshops. This means entering the codes that the creator supply with his instructions.
In this context, the debate is on the capacity of the artists and internet users to cope with technical difficulties.
The same question is raised within the collaborative space. What will we create with these new implemented tools that give us some kind of power because of the possibility to intervene and interfere on other artists art pieces ?

Sara Malinarich

SOME INTERMEDIATE STEPS AND WHAT WAS NOT SEEN
Approaches:

 

Model 2th (Shockwave 8.5)
Model 4th (variations) Proposal of spaces to intervene in.
The metaphor used for the navigation space comprehension has been the idea of standing in front of the main door of a cinema hall. When a person decide to go for fun (to visit our collection), he gets a leisure guide (connect to our web site), same for cinema, theater, circus, etc. (selecting a group of net.art, video, or interactive pieces).
Model 6th: Video (& time-based-art): video3D

Screens for the visualization of the multimedia works and videos.
This is another solution for the presentation of CD-ROMS, when clicking on one of them you can visit the work in the net, the interactivities should be transformed into shockwave. However it would be even better to get the original file, downloaded in 'zip' compression format, so that the user can end up seeing the work without the internet navigator.

Model 7th : bar codes, the codes are in a vertical way and each bar is a link.
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